Builders Only Choice is an Internet-based sales and marketing system that allows home builders to manage the sales process from the time the prospect walks into the sales center or visits the web site, to lot and floor plan selection, to home configuration, to contract printing and generation, to change order management and customer relationship management
How Does Builders Only Choice Help Increase Sales?
Through use of integrated customer relationship management (CRM) capabilities that allow for contact management at point of sale, division offices and corporate offices
Through increased sales cycle efficiency enabled by remote sales management follow-up on sale agent activity
Through better customer relations and opportunities to up-sell enabled by the sharing of the same buyer files by all points of sale and the division office
How Does Builders Only Choice help decrease Costs?
By reducing the number of mistakes caused by incorrect data entry at point of sale
By eliminating the need for additional IT staff or database administrators, since as an ASP, Builders Only Choices, maintains, and updates the system
Builders Only Choice
Buyers don't want a sales pitch….they want answers so they can make an informed decision. When your salespeople respond with speed and accuracy, and provide personalized information they build trust and credibility. And generate…. SALES!
Automatically integrate your web site traffice into Builders Only Choice. Instant follow up responder to individuals who request information. Time/Date stamp so you can find out how resposnive you really are.
Builders Only Choice is built around the long established and highly successful real estate program Howard & Friends. Since 1985 this program has been in use by over 15,000 realtors throughout the US. While technology is changing much of the way we do business today the same basic principles of sales, building, customer service and production work flow are the same.
The differences are that people want it faster, better, cheaper. Your customers expect more and your competition gives more. To compete in todays building industry requires more than ever before and while informatio is king, information is also overwhelming becasue its coming at us so fast and in som many different directons.
With Builders Only Choice this information is collected, organized and prepared so that you can actually do something with it. The Howard & Friends concept was Keep it Simple... instead of software being cumbersome and difficult to use its needs to maintain an easy to use interface otherwise it won't get used. there are lots of software programs out there that don't get implemented becasue they were written by computer people for other computer people.
Builders Only Choice was written by Sales Professionals, Builders, Managers, and staff for theri business. We know how you work because this is what we do too. Too often the techies have no clue as to the real business world. Your not in the computer business, Your in the Building Business. Who wnats to spend 80 % of your day running the computer. You don't make any money on the computer, you SAVE money because of automation.
We have complete training, implementation and continued training availble not only on how to run Builders Only Choice but also on how to integrate it into every aspect of the Sales/Buildeing process.
Let us show you how to not only integrate it into the building process but how to embrace it. Builders Only Choice is simplly one more tool, albiet a very powerful tool to the crital path to sales. It should be employed at every phase of the sales, marketing and building cycles.
Whether your organization is single Family, multi family, production, custom, big or small, local or national we have a solution for you.
One Builder saved over $100,000 in labor costs the 1st year alone just from not having to rekey in basic information that was being used in several different departments. Each department was entering in information such as name, address, phone, lot # etc in each of there respective departments so they could produce a report for the boss. How much are you spending?
Builders Only Choice helps you manage
Take the mystery out of home financing - For many buyers, the most difficult part of buying a new home is understanding the financing.
cash required to close
and all financial details of the loan and qualifying …
are displayed on screen or printed in an organized and straightforward format. Instant response to your prospect's concerns leads to closed sales. Take a look at Money Magic
Generating traffic is expensive - Maximize your investment in marketing with Builders Only Choice. Do you know how much money it costs to generate 1 qualified lead to your model? Do you know how much it costs to generate 1 sale? Would it suprise you to know that for even a medium sized builder (60-80 homes per year) that the cost can be anywhere from $300 to $600 per person. Did you know that the average buyer is in the market (not California) 4-6 months before they make a purchase desicion? Did you know that research shows that most new homesite sales occur as a result of multiple contacts and that the average sale requires 5 contacts before completing a sale? How many times are your agents following up? Do you realize that if they only follow up 2-3 times they may be leaving money on the table...Your money? Do your agents know statistically (for your market) how many phone calls, how many repeat contacts, how many thank you cards, emails, letters and other types of follow ups they have to do to meet their goals. Goals, they have goals right?
Share the Wealth: youv'e heard that before, well wealth in todays world is information...Your information! . Important prospect information, including name, address, phone number, lot, plan, option and financing choices, automatically captured during your sales presentation, web site etc and is saved and available for use in Builders Only Choice for everyone in your organization. Ask yourself (ask your staff) how much time is spent entering in information rather than working with information
Focus on Follow-up - Sell more homes. Design a scheduled follow up program (letters, flyers, surveys and calls) for each contact category: Prospects, Buyers, Closed Buyers,Buyers for the next phase, Canceled Buyers and Realtors. Once the follow up schedules are defined, Builders Only Choice does the rest…automatically. Don't think its just limited to people. the same process is applied to Lots, Specs, and Homes U/C. Generate an action item report quickly. tie individual items and people together. You know that you want to send out Notice of Substantial completion right, well in Builders Only Choice the letter is already written, all you have to do is decide who is supposed to get it, and Builders Only Choice inserts the persons contact information, closing Date, closing locatiion into the letter months before anyone even new about the closing. If the closing date changes no problem. When it gets changed in the closing file it automaticallly updates the lettter so it is ready (it notifies you when its supposed to go out) to go when you say. Do you know how much time it takes your staff to create this letter now? And just when you didn't think it could get any better di you know that if the person had an emal address it would email it too! How much postage are you spending sending out letters. With email you have a paper trail & notice of reciept. Think about this same follow up concept tied to production.
Builders Only Choice …the next step in Production, warranty and customer service
Link the information to your to your Production departments,Customer service department and Warranty- Generate production schedules with the automatic trigger events. By putting in a start date you can quickly generate an ideal building schedule. Because nothing is ideal, quickly change a crital path date and everyone down the line is rescheduled. How would you like to have all the subs notified when there is a change in the production schedule? How would you like toSet up your produciton cycle, notify subs of scheduling changes and conflicts, keep your sales staff abreast of delays, changes and things that need to be done. and a customer service & warranty tracking program allows you to automate your customer service department. Begin documenting the service record for each home and generate work orders, service requests and reports.
Integration … the key to instant communications and the end to redundant data entry
Builders Only Choice presents a clear,complete client history from the day prospects walk in the sales office to years after the transaction closes. How would you like your past customers to recieve something from you every month for the next 5 years if it didn't cost you a penny. Do you think that that would generate some BRAND LOYALTY!
Transaction Manaegement Platform... With Builders Only Choice now there is a web based transaction management platform in which all parties can come to the table...the internet table that is. That list of scheduled To Do's and action items can be published to the web along with who's resposnible to do what and by when. Each person responsible, Lenders, Title, Attorneys (scary), customers, Realtors, and your staff can view an online report, make comments, get documents and stay up to date with what is happenning and who is making it happen. Buyers can instantly see what has to be done and when. Upcoming color meeting at 10am. This whay they have the scheduel in front of them. If something changes not a problem. Send an update to the Web and its covered. Trying to track down the lender to find out what is remaining for approval. Not any more. No more He Said, She Said. Finally a way to keep everyone in the loop. Have you ever been in a meeting only to have someone call about a closing and then when you tried to hunt them down it was next to impossible to find them? No More!
With Builders Only Choice Salespeople have instant access to:
New product information
Main Office Staff have instant access to:
(How is traffic this week)
(Integrate information with start orders, permits etc)
Warranty and Customer Service have instant access to:
"Set up information" such as community, lot, plan, option, price can all be downloaded every night from your accounting software system. All information can now be shared with other company-wide information systems for builders using databases such as SQL.